OVERVIEW
This one-day workshop, AI in Modern Marketing, is designed to help marketing professionals harness the power of Artificial Intelligence to streamline campaign creation, enhance content quality, and boost productivity.
Participants will explore how AI is transforming marketing—from automating copywriting and graphic design to simplifying video editing and branding. Through hands-on activities and real-world tools such as ChatGPT, Canva AI, and Adobe Firefly, participants will build a mini marketing campaign and learn how to balance AI efficiency with creativity and ethical marketing practices.
By the end of the program, participants will gain practical exposure to AI-powered marketing workflows and develop confidence in integrating AI into their daily marketing activities.
By the end of this program, participants will be able to:
- Identify AI tools for text, image, and video content creation.
- Develop marketing campaigns using AI-generated copy and visuals.
- Use AI tools for graphic design, social media posts, and branding.
- Apply AI in video editing and content personalization.
- Enhance productivity in creative work while maintaining originality and ethical standards.
Typically spans 1 day (9am to 5pm).
Nonetheless, we can customize both the program’s duration and schedule to cater to unique client requirements (e.g., compact 1-2 days workshops or extended sessions beyond 3 days).
- Marketing Professionals
- Digital Marketers
- Social Media Executives
- Brand Managers
- Content Creators
- Entrepreneurs and Business Owners
PROPOSED OUTLINE/AGENDA
- Icebreaker
- Introduction to trainer
- Program objectives and expectations
- The evolution from manual to AI-driven campaigns
- How AI reshapes audience targeting, personalization, and analytics
- Examples of AI-powered marketing success stories
- Using AI to generate ad copy, social media captions, and email content
- Tools overview: ChatGPT and AI copy platforms
- Prompting techniques for tone, style, and audience targeting
- Hands-on activity: Create a product advertisement using AI
- Overview of AI design tools (Canva AI, Adobe Firefly, and similar platforms)
- Creating logos, social media graphics, and brand assets
- Maintaining style consistency and brand identity with AI
- Tools for fast and professional video creation (e.g., Pictory, Runway ML, Descript)
- Automating subtitles, transitions, and voiceovers
- Repurposing content into short-form videos and reels
- Group activity: Design a mini marketing campaign using AI tools
- Assigned roles: Copywriter, designer, strategist
- Deliverables: Ad copy, visuals, video snippet, and posting plan
- Presentation and feedback session
- Balancing AI efficiency with originality and brand voice
- Avoiding plagiarism and bias in AI-generated content
- Ethical use of AI in customer communication and data handling
- Key takeaways and reflections
- Q&A
- Program evaluation
- End of session
PROGRAM METHODOLOGY
- Interactive Lectures – Understanding AI tools and marketing transformation.
- Hands-On Activities – Practical use of AI tools for real marketing tasks.
- Group Discussions – Sharing marketing challenges and AI applications.
- Mini Campaign Project – Applying learning in a simulated real-world scenario.
- Reflection & Feedback – Reinforcing learning and practical application.
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