Financial storytelling allows you to find the “why” behind your numbers and is the difference-maker for better decision-making. These financial storytelling examples provide insight into how to improve your storytelling to become a true strategic finance partner. Financial storytelling refers to the practice of using narrative techniques to communicate financial information and concepts in a compelling and engaging manner. It involves combining the principles of storytelling with financial data and insights to create a narrative that captivates and educates the audience.

Financial storytelling really starts with a deep understanding of what the business cares about and getting data in place to track it. Your data infrastructure, the financial technology you use every day produces your story. If you set up your system properly and record your transactions, the story manifests easily. You don’t have to spend hours, weeks, or months putting the story together the facts are automated.

That automation frees you up to focus on the narrative. It’s the fun part of finance where you get to dig into the numbers and distill complex topics into a language your business partners and investors can understand. Financial storytelling aims to make complex financial information more accessible and relatable to a wide range of stakeholders, including employees, investors, customers, and the general public. It goes beyond presenting dry facts and figures by framing financial data within a meaningful context, emphasizing the impact of financial decisions and outcomes.

For companies, financial information plays an incredibly supportive role in the decision-making process. Learn from these financial storytelling examples on how you can make company growth an adventure instead of mystery or thriller through the practical application of metrics and your company’s key performance indicators (KPIs).