OVERVIEW
People love stories. They engage audiences and drive them to take a desired action. This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment.
You will discover how to plan and structure a business story and practice delivering it to a group. You will also explore ways that storytelling can help to promote your brand, products or services.
At the end of the training, participants would be able to:
- Plan, structure and deliver an effective business story
- Match a suitable storytelling technique to your purpose
- Engage your audience and inspire them to act.
- Typically spans 2 days (9am to 5pm).
- Nonetheless, we can customize both the program’s duration and schedule to cater to unique client requirements (e.g., compact 1-day workshops or extended sessions beyond 3 days).
- Marketing and Communications Professionals
- Sales Representatives
- Customer Service Representatives
- Corporate Communicators
- Trainers and Educators
- Business Leaders and Managers
- Public Relations Specialists
- Entrepreneurs and Start-up Founders
PROGRAM OUTLINE
- Your storytelling situations at work
- What’s your story?
- Why personal stories matter
- Persuasion and the power of story
- Tools to combine stories and data
- Engaging with metaphors
- Structuring your story
- Three storytelling techniques
- Choosing the right technique
- Deciding on your key message
- Developing characters and tension
- Describing emotions and feelings
- Starting a strategic business story
- Developing a coherent narrative
- Using your voice for atmosphere
- Telling your story non-verbally
- Tell your story
- Feedback and action plan
PROGRAM METHODOLOGY
- Hands-on Activities: Practical exercises to reinforce theoretical concepts.
- Group Discussions: Opportunities for peer-to-peer learning and exchange of ideas.
- Role Plays: Simulations of realistic situations to build practical skills.
- Feedback Sessions: Reviews and reflections to encourage improvement.
- Problem-solving Exercises: Develop critical thinking and decision-making skills.
- Experiential Learning: Learning by doing, promoting active involvement.
- Interactive Lectures: Engaging presentations by experts in the field.
- Case Studies: Real-world scenarios for learners to apply their knowledge.
- Quizzes & Tests: Regular assessments to track learning progress.
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