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PRC1003 – Professional Certification in Content and Search Marketing, Graduate School Of Business, Universiti Sains Malaysia (Gsb Usm) (5 Days)

OVERVIEW

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

  • 5-days Interactive Modules
  • Associate Level Certification.
  • 40 Hours practical learning content.
  • Practical Toolkits and Templates.
  • Professional Certification from GSB-USM

Objectives

At the end of the training, participants would be able to:

  • Brief Development
  • SEO Marketing Concepts
  • Keyword Research
  • Content Creation
  • Connecting Content with Audiences
  • Measuring Content
  • Channel Promotion
  • Content Audit

Duration

  • Typically spans 5 days (9am to 5pm).
  • Nonetheless, we can customize both the program’s duration and schedule to cater to unique client requirements (e.g., compact 1-day workshops or extended sessions beyond 3 days).

Target Audience

  • Digital Marketers and Content Creators
  • Marketing Managers and Strategists
  • Business Owners and Entrepreneurs
  • Communications and PR Professionals
  • Marketing Students and Aspiring Digital Marketers

PROGRAM OUTLINE

Day 1 | Module 1: Personas and SEO Strategy

We teach you how to conduct detailed customer persona research and identify the right ‘on-page’ content strategy for your website.

 

Knowledge Gain:

  • Purpose of Content Marketing
  • Buyer Personas Social Media Demographics Guide for Digital Marketers
  • Developing a Brief SEO
  • Content Marketing Concepts
  • Buyer Persona Template
  • Digital Marketing Campaign Brief

Day 2 | Module 2: Keywords, SEO, and Voice Search

In this module, you’ll learn how to use the right language that brings traffic to your website and increases your revenue.

 

Knowledge Gain:

  • Keyword Research & 5 Usability Principles That Make Visitors Stick
  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit
  • Case Study/Webinar:
  • Voice Search with Clark Boyd (podcast)

Day 3 | Module 3: Creativity and Storytelling

Create more engagement from your audience. In this module we show you how to understand which messages work best for your customers.

 

Knowledge Gain:

  • Content Creation and Repurposing
  • Enhancing Your Creativity
  • Your Brand Story
  • Creating Great Content to Connect with Youth Audiences
  • Toolkits included: Content Ideation Template, Tools and Templates for Successful Blog Posts, Brand Style Elements Template
  • Case Study/Webinar: Wimbledon, The Image Recognition Market, Lego: The Building Blocks of a Modern-Day Superbrand

Day 4 | Module 4: Channel Promotion and Collaboration

In this module, you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

 

Knowledge Gain:

  • Content Scheduling and Promotion
  • How to Build an Influencer Marketing Strategy
  • Successful Collaboration
  • Inbound Channels: Social and Content
  • Toolkits included: Content and Channel Matrix Template, Content Production Budget Tracker, Social Media Calendar Template, Email Content & Copywriting Checklist & 10 Steps to Creating a Social Media Strategy
  • Case Study/Webinar: Email Marketing Strategy – The Ultimate Blueprint, Walkthrough: Mailchimp Email Creation, The Skimm

Day 5 | Module 5: Measuring Performance

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working and where.

 

Knowledge Gain:

  • Measuring Content Performance
  • Evaluating the Performance of SEO Content
  • Content Audit Checklist
  • The Best Social Media Metrics to Focus On
  • Toolkits included: Social Content Distribution & Engagement Dashboard, Content Audit Checklist

PROGRAM METHODOLOGY

  • Hands-on Activities: Practical exercises to reinforce theoretical concepts.
  • Group Discussions: Opportunities for peer-to-peer learning and exchange of ideas.
  • Role Plays: Simulations of realistic situations to build practical skills.
  • Feedback Sessions: Reviews and reflections to encourage improvement.
  • Problem-solving Exercises: Develop critical thinking and decision-making skills.
  • Experiential Learning: Learning by doing, promoting active involvement.
  • Interactive Lectures: Engaging presentations by experts in the field.
  • Case Studies: Real-world scenarios for learners to apply their knowledge.
  • Quizzes & Tests: Regular assessments to track learning progress.

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