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SCS1009 – Sun Tzu’s Art of War in Advanced Sale & Presentation Strategy Programme (2 Days)

OVERVIEW

Will your sales team be ready for the new responsibilities, competition, and challenges of the 21st century? Will your sales & marketing team earn the respect of those under their supervision? Will those who promoted the managers be pleased with their performance? The answers lie in how the sales consultant goes about building relation, presenting, and closing the sales.

Today’s sales & marketing consultants are required to create a positive working climate, make quality decisions, demonstrate effective skills in handling a wide variety of human problems, manage time, set priorities, and meet the sales target. Common sense will help your sales & marketing consultant somewhat in becoming good sales & marketing consultant. However, to make a really successful sales & marketing consultant, one needs the kind of knowledge and skills that Sun Tzu’s Art of War provides.

Sun Tzu’s Art of War offers the most comprehensive and effective way to manage a team in the Malaysian environment. The leadership and management principles of Sun Tzu’s Art of War are well received by the world. Sun Tzu’s Art of War is the oldest and most well-known military manual in the world. Politicians, military experts, and businessmen throughout history have all regarded Sun Tzu’s Art of War as an important source of wisdom and their secret weapon for victory

Today, we have witnessed how the application of Sun Tzu’s principles have expanded beyond the battlefield into everyday life. Its influence is felt not only in military and state administration, but also in business, public relations, sales, marketing, corporate strategies, diplomacy and even sports. Thus, we can see how flexible Sun Tzu’s strategizing principles can be applied, making it a useful resource for anyone desiring to meet any challenge.

Success in today’s business environment requires that a company’s leaders have the ability to create a vision of the organization’s future direction as well as the course it needs to get there.

While various business improvement techniques such as Total Quality Management and Re-engineering are often extremely beneficial to the ongoing progress of a business, correct Strategic Focus remains the single most important element in a company’s success.

We understand the challenges typically faced by our clients in installing systems and practices necessary to support growth, while maintaining day to day operations. Our work with client companies is built around our proprietary planning model. It is a streamlined, hands-on methodology designed to ensure that course and direction are well thought-out, and that the resources of the organization are sharply focused in support of that course and direction.

Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types

  • You will sharply focus your efforts on what is most important to your future success.
  • You will improve tomorrow’s results through efficient and effective strategic management.
  • You will achieve your highest potential.
  • You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
  • You will reach and stretch for higher levels of attainment.
  • You will deal with rapidly changing developments that will confront your business in the coming years.
  • You will translate the company vision into personal involvement and alignment for your employees.
  • You will generate motivation enthusiasm and commitment.
  • You will accomplish all of this without interfering with the conduct of your business.
  • Typically spans 2 days (9am to 5pm).
  • Nonetheless, we can customize both the program’s duration and schedule to cater to unique client requirements (e.g., compact 1-day workshops or extended sessions beyond 3 days).
  • Sales Professionals
  • Sales Managers
  • Business Executives
  • Entrepreneurs and Business Owners
  • Marketing Professionals
  • Individuals in Competitive Industries

PROGRAM OUTLINE

  • Who is Sun Tzu and Why learn Sun Tzu?
  • Why business is warfare?
  • Sun Tzu’s methodology
  • What is PMA in selling?
  • Are you your own worst enemy for personal breakthrough?
  • Identifying and developing your PMA in selling
  • How to change your destiny by changing your Belief System
  • How to stay motivated during the good times and bad times
  • Overcoming the issues that keep many general agents from progressing
  • Why some consultants are more successful than others?
  • What is the mind-set of a successful sales consultant?
  • How to be a respected consultant?
  • The qualities of a consultant
  • The 4 steps sales process
  • Why 4 Steps?
  • How to use the 4 Steps?
  • The components in each step
  • Communication during negotiation
  • The Sun Tzu’s Art of building trust (Wisdom /Integrity /Benevolence / Bravery / Discipline)
  • How to apply the Elements of Trust Building
  • Apply the 4 Elements
  • Role –play the Building Trust Skills
  • The steps in Sales Diagnosis based on Kong Ming
  • Why consultants never perform Discovery Skills
  • How to use the Steps in Questioning & Listening
  • Role-play the Discovery Skills
  • The Needs of a client
  • How to Analyse client’s Present and Future Needs?
  • Role-play
  • The steps in Sales Presentation
  • What are the areas to pay attention?
  • How to present effectively?
  • Role-play the Presentation Skills
  • What are different types of customer’s behaviours
  • Apply the tools to identify customer’s behaviour
  • When to close
  • How to close
  • How to read body language
  • How to manage objections
  • How to use L.A.C.P.A
  • Role-play

PROGRAM METHODOLOGY

  • Hands-on Activities: Practical exercises to reinforce theoretical concepts.
  • Group Discussions: Opportunities for peer-to-peer learning and exchange of ideas.
  • Role Plays: Simulations of realistic situations to build practical skills.
  • Feedback Sessions: Reviews and reflections to encourage improvement.
  • Problem-solving Exercises: Develop critical thinking and decision-making skills.
  • Experiential Learning: Learning by doing, promoting active involvement.
  • Interactive Lectures: Engaging presentations by experts in the field.
  • Case Studies: Real-world scenarios for learners to apply their knowledge.
  • Quizzes & Tests: Regular assessments to track learning progress.

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