OVERVIEW
This intensive one-day virtual program is tailored to imbue professionals with a robust commercial mindset, necessary for making strategic decisions that align with organizational goals. Participants will engage in interactive sessions, case studies, and scenario analyses, ending the day with an action plan to apply learned concepts in their roles effectively.
By the end of this workshop, participants will be able to:
To equip participants with the essential skills and knowledge to cultivate a commercial mindset, focusing on understanding business dynamics, developing market intelligence, practicing cost efficiency, assessing risks strategically, and driving profitability.
- Typically spans 1 day (9am to 5pm).
- Nonetheless, we can customize both the program’s duration and schedule to cater to unique client requirements (e.g., compact 1-day workshops or extended sessions beyond 3 days).
- Sales Professionals
- Business Development Managers
- Marketing Executives
- Entrepreneurs and Business Owners
- Product Managers
- Key Account Managers
- Financial Analysts
- Strategy Consultants
PROGRAM OUTLINE
- Platform walkthrough
- Introduction to the virtual environment
- Icebreaker activities
- Defining commercial mindset
- Overview of the day’s objectives
- The role of commercial acumen in today’s business environment
- Interpreting business models
- Analyzing the competitive landscape
- Leveraging market intelligence for strategic advantage
- Interactive: Market Simulation Exercise
- Principles of cost-effective decision-making
- Identifying and managing operational costs
- The impact of financial literacy on cost consciousness
- Workshop: Cost-cutting without compromising quality
- Fundamentals of risk management
- Calculating and mitigating business risks
- Strategic vs. tactical risks
- Group Activity: Risk Assessment and Mitigation Planning
- Aligning actions with profit generation
- Profit-driven decision-making
- Building and maintaining a profit-conscious culture
- Case Study Analysis: Profit Maximization in Different Industries
- Developing an action plan for commercial success
- Behavioral changes for fostering a commercial mindset
- Role-play: Implementing Commercial Strategies in Real-life Scenarios
- Summary of key takeaways
- Participant commitments to apply a commercial mindset
- Q&A and feedback session
PROGRAM METHODOLOGY
- Hands-on Activities: Practical exercises to reinforce theoretical concepts.
- Group Discussions: Opportunities for peer-to-peer learning and exchange of ideas.
- Role Plays: Simulations of realistic situations to build practical skills.
- Feedback Sessions: Reviews and reflections to encourage improvement.
- Problem-solving Exercises: Develop critical thinking and decision-making skills.
- Experiential Learning: Learning by doing, promoting active involvement.
- Interactive Lectures: Engaging presentations by experts in the field.
- Case Studies: Real-world scenarios for learners to apply their knowledge.
- Quizzes & Tests: Regular assessments to track learning progress.
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